Is it the super cute designs? The fun branding? The ultra-comfy fit?
Of course! Probably! But there’s a whole lot more to it too.
Care to hear more?
Kind to our planet.
After kick starting her career in the fashion industry, Wunderthing’s Co-Founder Lucy received a whole heap of super honest feedback from her clients on what they liked, what they hated and what they found completely baffling about the industry. Her biggest take home? Sustainability was lacking.
And as a lifelong recycler, tree lover and quiet environmentalist, Lucy knew she had to do more. Along with her husband Guy, the two set themselves a challenge: “What can we create that will help the fashion industry reduce toxic and plastic landfill?”
Fast forward almost two decades and Wunderthings was born. A range of leak-preventing, planet-protecting and period-friendly underwear that is kind to the planet in more ways than one.
- Wundierthings are made with organic cotton and nylon regenerated from ocean plastics. Yep, you read that right. The fine fabric of your undies is manufactured from abandoned nylon fishing nets that were once drifting around the ocean, killing almost everything that came into its path. By recycling this matter from the water, you’re helping to create a cleaner and healthier environment for the sea life to call home.
- Not only do our undies remove hectares of life destroying fishing nets from our oceans, these cute knickers also save tonnes of toxic landfill by reducing our reliance on single-use sanitary products. If it’s your first-time using period-friendly undies, you’ve probably wondering how (and if!) they really work. That’s why we’ve covered all of your burning questions, right here.
And kind to you too!
Sure, we want to take care of our beautiful planet. But we want to make sure we’re looking after you too. Regenerated nylon is strong, durable and created to last, with a wunderfully silky soft feel that is ideal for comfy wearing. These are the sorts of knickers you can wear again and again and again – and it’ll still feel like the very first time.
Our organic cotton is also selected to be completely clean. That means it’s produced without any of the chemical irritants and nasties that are known to argue with your skin. And THAT? Well, that means your undies won’t leave you irritated, itchy and annoyed.
Confident! Strong! Empowered!
Every woman, at every age, and every time of the month deserves to feel confident, strong and empowered. And (conveniently), that’s exactly what Wunderthings is here to do. Say goodbye to your days of daggy knickers and leakage freakage. Wunderthings are a fun and flirty ticket to an active, carefree and environmentally conscious lifestyle. Our products are reliable, trusty and completely fool-proof. You can wear them anywhere, trust them to work and feel confident
Life can be fun all month long. In fact, it should be fun all month long. And we want everyone who wears our products to really, truly have the confidence to tackle every day as if they’ve already won it. Because with Wunderthings, you have.
One small step at a time.
Right now, there is more than 269,000 tonnes of plastic in the ocean. Scary, huh? And that stat is probably why plenty of women feel like their life choices won’t make a huge difference in the scheme of things.
But we couldn’t disagree more (sorry!).
The average woman uses almost 10,000 tampons in her lifetime. Yup, it’s a lot. Imagine if one woman cut her sanitary item usage in half by using Wunderthings – or even eliminated it all together.
And then? What if she encouraged 5 of her friends to do the same?
And then each of those women encouraged 5 more?
You get what we mean. Our decisions not only impact our own lifestyles, they’ve got the potential to influence others as well. And that’s where the real impact begins.
Sustainable fashion! The phrase alone can seem a little overwhelming, and that’s before you even delve into the reality of contemporary – or unsustainable – fashion. But we don’t like to overcomplicate things at Wunderthings; we really just like to do the right thing. It’s rather lucky that we get to dip our toes into the world of sustainable fashion every single day and help our beautiful community make more informed decisions.
Let’s unstitch and go back to basics.
In its most simple terms, sustainable fashion refers to clothing designed, manufactured, distributed, and used in environmentally friendly ways. It's slightly different to ethical fashion, which refers to clothing made in ways that value social welfare and workers rights.
Unfortunately, those words don't ring true for plenty of fashion labels and stores today. We're currently living in a world of 'fast fashion'. It's a time where four seasons of style are now 52 – one for almost every week of the year. That means clothing goes out of fashion as fast as it comes in, and it's so cheaply made that it's no surprise to find a hole after one wear. Unfortunately, the lower price point also means many shoppers won't think twice about throwing away or moving onto a new trend after just a few wears, even if there are no signs of tear.
The fast fashion cycle is far from sustainable, as it depletes the earth's natural resources at an exponential rate, exploits workers around the world, and leads to an unfathomable amount of waste.
- 100 billion items of clothing are produced each year.
- Three in five of those garments will end up in landfill within 12 months of purchase.
- 8 – 10% of global greenhouse gas emissions comes from the fashion industry, which is more than the aviation and maritime shipping industries combined.
While pulling back on consumption is undoubtedly a great solution, conservative shopping habits alone aren’t enough to make up for fashion’s unglamorous side. But that’s where sustainable fashion comes in.
Sustainable fashion is on trend.
With the world becoming more environmentally conscious than ever before, it’s no surprise that sustainable fashion is climbing up the ranks. Younger generations are particularly seeking quality products that guarantee to prioritise the planet and its inhabitants. Thankfully, every small decision to purchase a sustainable garment can add up to make a big difference too.
These are a few things to look for that shows that your garment is better than your average fast fashion fare.
Nearly 70 million barrels of oil are used each year to make polyester fibre worldwide, which is now the most commonly used material in our clothing. However, crude oil is incredibly damaging to the environment and takes more than 200 years to decompose. On the other hand, natural fibres are not only kinder to the planet – but they’re usually much softer and comfier to wear too.
At Wunderthings, we use regenerated nylon in every product we design and sell. Basically, that means our suppliers take the nylon products currently polluting our environment through a radical regeneration process that strips away any unnecessary materials to leave produce a stack of regenerated nylon. This material is then processed in yarn and used in our products. It’s a win-win, really!
HIGH QUALITY CONSTRUCTION
A well-constructed garment is a more sustainable garment. These products hold up better in the wash, give you a longer lifetime, and shed fewer fibres. If your garment appears looser than it should, stitches are unevenly spaced, or it comes with loose threads, it’s unlikely to withstand too much wear and tear.
It only takes one wear of our Wunderthings products to realise they’re designed to last. We have strict quality controls throughout the production process to ensure everything we deliver goes well beyond all expectations. So when you buy your first pair of Wunderthings, it’ll be sticking around for the long run.
A FAIR PRICE
Fast fashion is cheap for a reason. It’s simply impossible to produce the clothing to a high standard at those prices, unless you’re cutting some corners along the way. In our experience, the low cost typically means low regulation, low standards and low worker safety.
At Wunderthings, that couldn’t be further from the truth. We’ve priced our products to ensure we can source our materials ethically, pay our workers fairly, transport everything with consideration and deliver it to you for a fair price. It’s our way of educating Aussie’s on the importance of sustainable fashion and proving that we really do hold the future in our wallets.
Choosing Wunderthings means choosing the future. It’s simple really.
How can we make our products as useful and effective for as many women as possible without damaging the environment along the way? That's what we ask ourselves every day, and it's probably why you're here reading this. And it's how we discovered regenerated nylon too.
What is regenerated nylon?
Nylon is a type of plastic made from crude oil. It's put through an intensive chemical process to transform into the strong and stretchy fibres found in everything from underwear and tights to the bristles of our toothbrushes. Unfortunately, while it's a super versatile material, it's also a very thirsty process. The transformation requires large amounts of water and uses plenty of energy that contributes to environmental degradation and global warming.
Given so many nylon products already exist, our suppliers have tapped into a new way to recycle the material already available. Cue: regenerated nylon. As the name suggests, regenerated nylon is made through a process that brings pre-loved nylon products back to their original state. In other words, they’re taking the waste that's polluting the earth and transforming it into a new product.
While recycling materials quite often means the function and quality of the original textile are lost, regenerated nylon is different. It's as strong and versatile as brand-new nylon, with 100% of the same properties as the petroleum-based version. The only difference with regenerated nylon is that it can be recycled, recreated and remoulded - time and time again.
Pretty fancy, right? Wait until you hear the full breakdown.
We like to think of the nylon process as a circle. When we work with regenerative nylon suppliers, we’re doing our bit to close the loop. Unlike most materials made from petroleum, the nylon used by our partners comes from unwanted carpets destined for the tip, fishing nets from aquaculture, ghost nets, fabric scraps and other industrial waste.
Many of these products were initially designed to last, which makes extracting them from ecosystems no easy feat. But when they do get their hands on enough nylon materials, the next step is to undergo a radical regeneration process that strips away any unnecessary materials to leave behind a stack of regenerated nylon. This material is then processed in yarn and used in our products.
It doesn’t stop there.
The beauty of regenerated nylon is that this process can be repeated on the same product, and it’ll still leave a soft and silky material every time. The exponential regeneration potential means businesses like us no longer need to rely on finite resources such as crude oil, and that’s doing a stack of great things for our environment.
For every 10,000 tons of regenerated nylon produced rather than standard nylon, we save 70,000 barrels of crude oil. By cutting crude oil out of the process, the material we use also prevents 65,000 tons of CO2 equivalent emissions from entering our atmosphere. Ultimately, opting for regenerated nylon means supporting a smarter production system and acting now for the future of our planet.
Sustainability is a core pillar of business at Wunderthings and one that we’re constantly reviewing, researching and reevaluating. Right now, every Wunderthings product is made with regenerated nylon. But we don’t plan on stopping there. From the factory floor to the postage packaging, we’re always looking for new ways to do our bit. We're so glad you've joined us on this journey towards a more sustainable future, and we can't wait to have you along for the ride.